Increasing Your Digital Influence: Report on the “60-In-60″ Webcast

July 8, 2010

Exactly 24 hours ago I tuned in to a live webcast of the “world’s shortest marketing conference ever” – Thoughtlead’s The Influencer Project, in which 60 speakers were given 60 seconds each to distill their expertise on how to increase your digital influence in the next 60 days.
Described by one of the attendees (Twitter @CoachJennie) [...]

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World Cup Vuvuzela Multiple Choice Question

June 20, 2010
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OK class, which response is True?
Q. The signature sound of the Vuvuzela tells Internet Marketers that:
(A) No matter the distraction the Show must go on
(B) Usually any form of publicity is good publicity
(C) You can win big, thanks to the Gestalt Effect (The whole is worth more than the sum of its parts)
(D) Once something’s [...]

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There Is No Substitute

June 16, 2010

I taught high school physics in my first career – a long time ago! It is therefore unsurprising that the following image on a shopfront billboard totally caught my eye this morning, so I snapped a pic on my mobile phone. Hey, didn’t (Sir Isaac) Newton invent only 3 laws of motion? Of course he [...]

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Internet Marketing Ethics Revisited

June 3, 2010

I wasn’t actively researching this topic today, yet after randomly spotting snippets from 2 different sources I was reminded to re-examine my own behavior online. Specifically – is it (still) ethical?
It’s a timely topic for me too – I’ve just quietly celebrated my first 12 months online! How do I know? Because the domain name [...]

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Giving And Taking In Internet Marketing

May 28, 2010

For what it’s worth, I briefly pondered naming this post “no-strings-attached internet marketing,” until I realized that phrase was quite a contradiction in terms!
I wonder how many other internet marketers find that lack of time is one of their biggest constraints? It is for me – if for no other reason than that I work [...]

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People Who Need People

May 5, 2010

OK, OK I realize grabbing a phrase from Barbra Streisand’s 1964 hit gives away my age. And yes my hair’s gone grey, et al. But I’m not here to bemoan the good ‘ol days. Or am I?
Like it or not, right now the Web’s heavyweights are waging a battle for our mice. Under the guise [...]

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Cutting Corners in Internet Marketing Might Get Us Stuck

April 10, 2010
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All over the news this week in Australia are images of a fully loaded Chinese bulk carrier well and truly stuck on a coral reef on Queensland’s famous Great Barrier Reef. Allegedly the ship’s captain was attempting a shortcut instead of following the designated shipping channel. The intended payoffs? To save a few hour’s travel [...]

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A Time To Engage In Social Media And A Time To NOT Engage

April 6, 2010
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In a telling video, today the energetic and passionate “Mr Crush It” Gary Vaynerchuk publicly announced he was refocusing his life, both online and offline. Avid Gary Vee followers have been expecting for a while that this would happen after watching him soldier on in his determination to personally attempt to keep answering every incoming [...]

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Add All Ingredients Except Octopus!

March 20, 2010
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Intriguing headline? Well, I thought so on my commuter train a couple of days ago when I spotted it on a lecture pad being read by a student from an Asian country who had apparently enrolled in a Brisbane cooking school. Nice.
Here’s what’s nice: that line from an actual recipe is perfect advice for an [...]

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Frank Kern Fail – Toys R Not Us!

March 11, 2010
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Two posts ago I wrote about what at the time I thought was a stark contrast between two Internet marketing (IM) gurus. One once created his online fortune under the now discredited brand name character of The Rich Jerk. This person eventually realized the folly of unethical behavior with regards his customers (his product was [...]

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