From the category archives:

Internet marketing

Exactly 24 hours ago I tuned in to a live webcast of the “world’s shortest marketing conference ever” – Thoughtlead’s The Influencer Project, in which 60 speakers were given 60 seconds each to distill their expertise on how to increase your digital influence in the next 60 days.
Described by one of the attendees (Twitter @CoachJennie) [...]

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Post image for World Cup Vuvuzela Multiple Choice Question

OK class, which response is True?
Q. The signature sound of the Vuvuzela tells Internet Marketers that:
(A) No matter the distraction the Show must go on
(B) Usually any form of publicity is good publicity
(C) You can win big, thanks to the Gestalt Effect (The whole is worth more than the sum of its parts)
(D) Once something’s [...]

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I taught high school physics in my first career – a long time ago! It is therefore unsurprising that the following image on a shopfront billboard totally caught my eye this morning, so I snapped a pic on my mobile phone. Hey, didn’t (Sir Isaac) Newton invent only 3 laws of motion? Of course he [...]

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I wasn’t actively researching this topic today, yet after randomly spotting snippets from 2 different sources I was reminded to re-examine my own behavior online. Specifically – is it (still) ethical?
It’s a timely topic for me too – I’ve just quietly celebrated my first 12 months online! How do I know? Because the domain name [...]

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Post image for Cutting Corners in Internet Marketing Might Get Us Stuck

All over the news this week in Australia are images of a fully loaded Chinese bulk carrier well and truly stuck on a coral reef on Queensland’s famous Great Barrier Reef. Allegedly the ship’s captain was attempting a shortcut instead of following the designated shipping channel. The intended payoffs? To save a few hour’s travel [...]

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Post image for Add All Ingredients Except Octopus!

Intriguing headline? Well, I thought so on my commuter train a couple of days ago when I spotted it on a lecture pad being read by a student from an Asian country who had apparently enrolled in a Brisbane cooking school. Nice.
Here’s what’s nice: that line from an actual recipe is perfect advice for an [...]

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Post image for Frank Kern Fail – Toys R Not Us!

Two posts ago I wrote about what at the time I thought was a stark contrast between two Internet marketing (IM) gurus. One once created his online fortune under the now discredited brand name character of The Rich Jerk. This person eventually realized the folly of unethical behavior with regards his customers (his product was [...]

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How to play god - uninstall Niagara Falls

Imagine having unlimited power. Over nature, over people, over anything. This quirky thought was inspired earlier today by getting the Firefox confirmation message opposite when I was uninstalling an addon theme for the browser. Hey, imagine owning the ultimate Playing God app. What a way to create total havoc — instantly take away one of the [...]

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Post image for Winter Olympics, Heart Attack Snow, and The Internet Marketer

Bear with me as I begin connecting the dots among those 3 items in the headline! After all it’s only Monday. Summarizing, you can expect stuff about winning, effort, roadblocks and so on.
To write something (anything) about the Winter Olympics at this time, that’s a no-brainer! Most of us marvel as we witness (via TV [...]

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Post image for To SEO or Not To SEO, That Is The Question

During the 2 weeks since I last posted, my online efforts have been drawn more and more to this SEO stuff. This new focus sharpened during a hiatus as I experienced a bit of online wheel spinning and while standing at the crossroads wondering where to head next. Which niche, which product? Make my own [...]

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