From the category archives:

Thinking

Post image for World Cup Vuvuzela Multiple Choice Question

OK class, which response is True?
Q. The signature sound of the Vuvuzela tells Internet Marketers that:
(A) No matter the distraction the Show must go on
(B) Usually any form of publicity is good publicity
(C) You can win big, thanks to the Gestalt Effect (The whole is worth more than the sum of its parts)
(D) Once something’s [...]

{ 24 comments }

Post image for Cutting Corners in Internet Marketing Might Get Us Stuck

All over the news this week in Australia are images of a fully loaded Chinese bulk carrier well and truly stuck on a coral reef on Queensland’s famous Great Barrier Reef. Allegedly the ship’s captain was attempting a shortcut instead of following the designated shipping channel. The intended payoffs? To save a few hour’s travel [...]

{ 39 comments }

I wrote a Good Stuff page about Seth Godin’s recently released free ebook What Matters Now. The book consists of punchy single page, 1-word based themes from 73 different contributors. Powerful stuff indeed, I thought.
In announcing the initiative, Seth invited us to:
(1) spread it’s distribution to help it reach 5 million readers as soon as [...]

{ 0 comments }

OK, to recap — in my Part 1 post on this topic I had just mentioned Abraham Maslow and referenced the paper in which he set out his famous Hierarchy of Needs theory. In a way I sent you a curve ball in doing that, because I think we can arrive at practical answers to [...]

{ 0 comments }

This post inspired by a recent original video by Chris Brogan – all material used with permission.
First I want you to reload this post by clicking here so you can play the short 46-second Chris Brogan video which will display in the box opposite. As you do, you can follow along with what he’s saying [...]

{ 1 comment }