Using and Abusing Power On The Internet

by Stew Shaw

in Internet marketing, business ethics

How to play god - uninstall Niagara Falls

Imagine having unlimited power. Over nature, over people, over anything. This quirky thought was inspired earlier today by getting the Firefox confirmation message opposite when I was uninstalling an addon theme for the browser. Hey, imagine owning the ultimate Playing God app. What a way to create total havoc — instantly take away one of the natural wonders of the world! Forget ‘lil stuff like earthquakes (no disrespect for the folks in Haiti or Chile) and floods and other natural disaster phenomena. Just do Big. Next on the menu, how about leveling Mt Everest?

As I’m typing this I’m listening to [watching] Frank Kern’s original Core Influence video he delivered in 2008, I think during a Rich Schefren event. Most readers have probably seen that raw presentation. I admit to being late to the party as a Kern follower, having heard of him for the first time only last July when he gave an impromptu talk at an Internet marketing seminar I was attending in Las Vegas. By the way, his was the BEST talk at that 3 day event, in my view.

I’m not here to promote any of Frank’s products; he’s perfectly capable of doing that. After all, he’s the master of making stuff go viral on the Internet, and on his list he’s probably got well over 50% of all current “users” in the IM (Internet marketing) space today. Nor am I here to debate whether Frank is a good role model or not — he surely has as many haters as raving fans, for a raft of reasons, one being a combination of his “non-professional” style and use of frequent profanity.

Here’s where I’m going with this: Frank Kern still has incredible pulling power in the IM niche. That amount of influence is stunningly powerful, and more than capable of metaphorically uninstalling the Niagara Falls, I’d say. But from what little I know of Frank Kern these days it appears he is not abusing this position of trust. Which is why he tells those on his list to take on board his Core Influence message for no more than the “price” of an opt-in.

In contrast, during the last 7 days a storm of protest erupted when a completely different IM guru “spilled his guts” on his blog confessing to having ripped probably 100s of thousands of dollars off of his customers. Happily (I think) at some point he recently realized the error of his ways and has now changed the thrust of how he goes about helping people get started making money online. Interestingly and by coincidence, his original product was the first thing I bought online in the middle of last year, and yes I fell for all his tricks, including the later expensive coaching upsell which proved to be largely worthless due to the lightweight caliber of their outsourced “mentors”.

What I’ve said above briefly illustrates 2 extremes of using and abusing power on the Internet. My personal intention is to never abuse anyone’s trust. Transparency really matters online. And it’s surely important to long-term success. After all, isn’t that what we all want?

Please write a brief Comment to tell me what do you think? And I suggest you subscribe so you can see follow up comments from others.

  • well, Congressional report: FCC chair abused power .... Before iTunes, Netflix and Blockbuster took to the net!
  • I am wondering why you paid good money for any of the guru products.
  • Good question Greg. Looking back from my current wiser perspective I'd say it's something newbies are vulnerable to doing, and the gurus, being marketers, swoop on those very people, promising all the fast results and so on with their miracle products.
  • nancyburkebarr
    Hi Stew...

    To me, Frank Kern doesn't matter one whit. More importantly, you were saying that YOU intend to be transparent, honest, and worthy of people's trust.

    I believe you and you are the only one that matters. In the future, this is a great lesson that your stories are better when they are about you! Forget the gurus and tell us about YOUR beliefs and aspirations.

    Good job and a point well taken.

    Nancy
    "Mentor Mama"
  • Nancy said:
    "Forget the gurus and tell us about YOUR beliefs and aspirations."

    Wow, this is the best online advice I've had from anyone. You've made a distinction between a follower and a leader. Must admit until now I've had doubts about if or what I could offer that would help people. Thanks so much.
  • Stew,
    Your point is well taken. You have to build trust and be transparent online if you want to do well long term. I believe that that is one of the reasons why social media has taken such a flight. Social media provides the environment in which we can have a two way dialogue. Something that was barely available only a few years ago.

    The fact that the communication was one way was the reason that a lot of people felt uncomfortable buying online. They did not know who they bought from and whether the person was trust worthy. Only a few internet marketers managed to make people buy their stuff, simply because they knew how to play the one way street (as your post clearly demonstrates).

    Fortunately, with social media the online world is changing. I hope that experiences like yours above will become the exception, rather than the rule.
  • Karin, well said. Especially this: "Fortunately, with social media the online world is changing." This is one of Gary Vaynerchuk's themes too. In his words - "There's nowhere to hide." It's one thing for a nobody blogger like me to call out a guru, but what if an A-lister does it to them? I wouldn't like to be in their shoes then.
  • IMPORTANT Interim Notice
    Since I wrote the above post it came to light that Frank Kern had kicked an own goal, "using" on us his prospects the very same technique he once taught us didn't work in gaining people's trust. He reverted to communicating at what he himself had earlier defined as the "surface level." What stupidity.

    Will expand in a post on this in a few days. My family time this weekend was my greatest priority.
    --Stew
  • Guest
    Check saltydroid.info for lots of info on whether or not you can trust Kern and his crew.
  • My preference is to use my own antennae, even if that may cost me at the outset. Long-term I know I'll become a better operator if I don't blindly accept others' opinions.
    --Stew
  • Guest
    If you think Frank and his inner circle are "clean as a whistle", you are sadly mistaken my friend. As far as I know they are as guilty as anyone using false scarcity and deceit to make sales.
  • Tell you what, the outrageous Core Influence 2 "technique" has quickly changed my opinion.
    --Stew
  • beverlymonical
    There are many people on the internet making a ton of money selling stuff. If they gained people's trust and people buy their products, good for them. If you brand yourself, and give good information then people will trust you and buy what you recommend.That is what we all hope to do. Give good information, gain fans and trust and eventually make money on the internet. Great Post!
    Beverly
  • "If they gained people's trust and people buy their products, good for them."
    But if that's done on the back of shonky and deceptive practices it's NOT good for the customers or the whole online business industry.

    Your comment concluded with great advice. Thanks Beverly.
    --Stew
  • Great Post. Having Ultimate Power would be supper awesome but then again I have to say it would probably get boring from time to time. Indeed Frank Kern is amazing at what he does, so leave it to the professionals, and just take some pages from their books here and there!!!!
  • That's a pretty good take on the issue Kristi. Thanks for the tweet too.
  • No problem, I really enjoyed your post!!!
  • Hi Stew,

    I've been reading a lot about the importance of transparency in social networking, including the blog you referenced. It is easy to fall for those who are set themselves as experts. I agree with you: in the long run, the most successful leaders are the ones who are transparent, honest in their business.

    Larry
  • "It is easy to fall for those who are set themselves as experts."
    Great point, thanks Larry. The tragedy is we succumb when we can least afford to, during that vulnerable period when our lack of skills and knowledge makes us susceptible to buying the snake oil. Grrrr.
    -- Stew
  • Stew,

    Wonderful post and I agree with a lot of your points. Too many people on the internet today try to abuse their fame to make fortunes. Being honest and upfront about your intentions goes a long way.

    I'm curious to see Frank Kern’s Core Influence 2 video. Will it have the same power of influence or .....? A lot of times these guys like Frank Kern, Mike Dillard and others hit that million dollar idea in the beginning and then their second or third time around doesn't have the same impact. Time will only tell but I always pick up a nugget here and there.

    Thanks for sharing!
    Dave and Dawn
  • Dave and Dawn. You've nailed it by saying how crucial "being honest and upfront" is. My reality is that with each arriving email to my inbox I'm trusting these guru guys less and less. What a squandering of goodwill is going on in front of our very eyes.

    I told you in a Facebook update the other day that Core Influence 2 is a complete croc, and you said you were glad I did because it saved you wasting time watching that over-hyped video.
    -- Stew
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